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Prompting

A clearer way to write AI image prompts

Sep 21, 2026 · 4 min read

Start with the image you need

Before writing a prompt, decide what the image is for. A wide website banner needs a different composition from a vertical social post. Pick the format first, then describe a scene that leaves room for the elements you will add later. If a headline needs to sit on the left, make that empty space part of the brief.

Write down a single subject and a single purpose. A product photograph that makes a ceramic mug easy to see is a clearer brief than an image that must feel luxurious, playful, futuristic, minimalist, and rustic at the same time. You can explore those directions separately.

Make five concrete decisions

A useful starting structure is subject, setting, composition, lighting, and style. The subject says what matters. The setting establishes where it belongs. Composition describes framing and placement. Lighting shapes the mood. Style describes the intended visual treatment, such as a studio product photograph or a watercolor illustration.

Try this example: A matte blue ceramic mug on a pale wooden table, placed on the right side of a wide frame, soft window light from the left, clean editorial product photography, uncluttered background with empty space on the left. Each part gives the model a distinct instruction instead of adding more adjectives to the same idea.

Choose a useful first draft

Enter your prompt in the image creation workspace and choose the settings available for your selected model. Check the format and displayed credit cost before generating. Available controls and costs can change, so use the current workspace as the source of truth rather than an old tutorial or a fixed price quoted elsewhere.

Treat the first result as an experiment. Look first at whether the subject and framing work. Then inspect lighting, materials, and small details. A technically sharp image can still be wrong for the brief if the product is too small or there is no room for the intended headline.

Change one thing, then compare

Keep the original prompt in a note and change one variable at a time. If the mug is too dark, change the lighting description before rewriting the entire scene. If the composition is crowded, simplify the background. Comparing two versions is more informative when you know which instruction changed.

Do not expect identical results on every run. Model behavior and generation settings affect variation. Save the useful outputs alongside their prompts and settings so you can see what worked. Over a few iterations, your notes become a practical reference for the visual language your project needs.

Review before publishing

Inspect the image at its intended display size. Look for distorted edges, odd reflections, broken lettering, or details that imply something untrue about a product. When readable text matters, it is often easier to add it in your layout tool after generation. This also gives you control over spelling, accessibility, and type placement.

Use reference material you have permission to use, and review any output involving an identifiable person before sharing it. Keep the finished asset, its prompt, and the final layout together. A successful workflow produces an image you can actually use, along with enough context to make the next one more efficiently.

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